"This carefully researched and well-written book disproves most of the current management hype--from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania. It will not enable mediocrity to become competence. But it should enable competence to become excellence."--Peter F. Drucker"

A book CEOs can't wait to buy."-- USA Today

Acknowledgments

Preface

Good Is the Enemy of Great

Level 5 Leadership

First Who... Then What

Confront the Brutal Facts

(Yet Never Lose Faith)

The Hedgehog Concept

(Simplicity within the Three Circles)

A Culture of Discipline

Technology Accelerators

The Flywheel and the Doom Loop

From Good to Great to Built to Last

EPILOGUE: Frequently Asked Questions

Research Appendices

Notes

Index